And Universal Pictures Dream Job Doritos Brand Accepting Consumer-Created Advertisements for Super Bowl XLIX on www.doritos.com Until November 9
PepsiCo’s Doritos brand today announced a last call for entries into this year’s Crash the Super Bowl contest. From now until November 9, fans from participating countries around the world are invited to submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. Ultimately, two lucky winners will see their ads air for a global television audience of millions during the Super Bowl XLIX broadcast. As part of this year’s contest, the creator of the ad receiving the most fan votes will win a guaranteed $1 million grand prize, as well as an opportunity unlike any other in the history of the contest: a chance to work as a contractor for a full year onsite at Universal Pictures in Hollywood, alongside some of the best and brightest in the entertainment industry. Fans must submit their advertisements to www.doritos.com before contest submissions officially close on November 9 at 11:59:59 PM CT.
The contest website — www.doritos.com — features the official contest rules, as well as a “Creator’s Tool Kit” that includes Doritos logos, product shots, music and animations for download and use.
Once submissions close on November 9, a qualified panel of judges, including executives from the Doritos brand, advertising professionals, and Elizabeth Banks — who is making her directorial debut on “Pitch Perfect 2″ and has starred in critically acclaimed films such as “The 40-Year-Old Virgin,” “Seabiscuit,” and “Pitch Perfect,” as well as global franchises like “The Lego Movie,” “The Hunger Games” and “Spider-Man” — will select 10 finalist ads, twice as many as the previous year’s contest. Two spots will air during the Super Bowl broadcast, one selected by fan votes on www.doritos.com and the other by the Doritos brand.
Each of the 10 Crash the Super Bowl finalists will win an invitation to Arizona to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which finalist ads will air for the world to see. The eight finalists whose commercials don’t air during the broadcast will each win $25,000. The runner-up whose ad airs, but does not receive the most fan votes, will win $50,000. The Super Bowl XLIX broadcast is set for Sunday, Feb. 1, 2015, on NBC in the United States and local broadcast networks around the world.
PepsiCo’s relationship with the NFL is among the company’s longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company’s largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.