Lay’s Launches the Global Innovation: ‘Lay’s MAXX’

Lay's Launches the Global Innovation: 'Lay’s MAXX'PepsiCo India announced the launch of a premium innovation under its flagship potato chip brand Lay’s: Lay’s MAXX. Lay’s MAXX is a global innovation from Lay’s and is present across markets such as Europe, USA, and Middle East. Lay’s MAXX is now all set to make a foray into the Indian market with its international and premium taste experience. It is a uniquely differentiated potato chip that promises Maxx crunch and Maxx taste to its core targeted audience of young males.

Lay’s MAXX with its deep ridges, loud crunch and intense flavors is offering a powerful and intense taste experience, to enjoy an evening out with buddies. The product is available in two intense flavors – Sizzling Barbecue and Macho Chilli at two price points of Rs. 15 and Rs. 30 each.

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Introducing Williams-Sonoma Recipe of the Day App

From the editors of Williams-Sonoma, get 365 recipes per year–a new one for Every day of the week–delivered directly to your iPhone® and iPad®

Williams-Sonoma, in a collaboration with Weldon Owen Publishing, a division of Bonnier Corporation, and Culinate, Inc., announce today the release of the mobile-optimized version of the Williams-Sonoma Recipe of the Day app on Apple’s App Store. The innovative app delivers a seasonally appropriate recipe every day of the year, from a selection of Williams-Sonoma’s starters, salads, sides, soups, main dishes, and desserts. The app’s built-in search tools allow users to filter recipes based on course, season, technique, ingredient, or dietary preference (vegetarian, vegan and gluten-free).  A recently released iPad version of the application has been consistently featured by Apple as a “Best New App” and it has remained in the top ten of most popular applications in the Food & Drink category.

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Country Time Unveils A Fresh New Way To Prepare And Enjoy Lemonade By The Pitcher Or The Glass

Flavored with Real Lemon Juice, New Country Time Lemonade Starter Delivers an Authentic, Homemade Taste That’s as Easy as “Flip, Pour, Stir”

Country Time Lemonade LogoSummer time is family time – it’s all about slowing down and savoring special moments spent with family and friends. This upcoming season, beloved lemonade brand, Country Time, is helping America squeeze in more moments of togetherness with the introduction of an innovative product, new Country Time Lemonade Starter, a multi-serve liquid concentrate beverage mix that makes preparing lemonade easier than ever before.

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Welch’s® Fruit ‘n Yogurt™ Snacks Declares Sunday, April 19 “Fruit ‘n Yogurt™ Day”

Promotion In Motion Companies SnacksWelch’s® Fruit ‘n Yogurt™ Snacks has declared Sunday, April 19, 2015 “Fruit ‘n Yogurt Day” – a new holiday offering fans an exciting opportunity to learn what their own fruit-and-yogurt-pairing preferences might reveal about their personalities, plus a chance to win more of their favorite Welch’s® Fruit ‘n Yogurt™ Strawberry or Blueberry treats.

According to a recent survey:

  • 75% of people prefer flavored yogurt over plain
  • Strawberry yogurt is the fan favorite with 37% of the vote; blueberry is the second most popular flavor, earning 25% of the vote
  • More than half of those surveyed named breakfast as their favorite time of day to eat fruit and yogurt
  • 54% of those surveyed enjoy a snack of fruit and yogurt at least once a week

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Japanese Culinary Academy Invites Professional Chefs from Around Globe for Cooking Competition

The Japanese Culinary Academy, a nonprofit organization in Kyoto, Kyoto Prefecture, has been inviting professional chefs of Japanese cuisine at home and abroad to participate in the fifth Japan Culinary Art Competition (http://culinary-academy.jp/english ).

The competition is aimed at spreading Japanese cooking and gastronomical culture around the world, establishing global standards for Japanese cuisine and fostering chefs of Japanese cuisine around the globe.

The number of applicants for the competition has also been on the rise thanks to the growing popularity of Japanese cuisine, totaling 201 chefs in the fourth competition from August 2013 to February 2014.

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Bomb Pop Teams up with WARHEADS to Unveil New Extreme Sour Frozen Treat

Bomb Pop and WARHEADS LogoBomb Pop, the iconic red-white-and-blue frozen treat, and WARHEADS, the iconic and fastest growing sour candy brand, are joining forces to give consumers the ultimate frozen sour experience with the launch of  Bomb Pop WARHEADS frozen treat. The new product will be made up of three lip-puckering flavors – Black Cherry, Green Apple and Blue Raspberry – and will be available nationwide this month.

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Shoney’s® Set For 7th Annual Shoney’s 5K Family Fun Run, Walk & FREE Festival on May 9th at LP Field

A Festival of Family Fun on Tap at 7th Annual Event; All Race Proceeds Benefit Metropolitan Nashville Police Department

SHONEY'S LOGOFor 67 years, Nashville-based Shoney’s has been known for family, food and fun. On Saturday morning on May 9th at LP Field all of those things will come together at the 7th Annual Shoney’s 5k Family Fun Run, Walk & Festival benefiting the Metropolitan Nashville Police Department.

The day will start with a race and in what has become a Nashville family tradition the event will feature a FREE festival with something for the entire family after the race. The Family Fun Run & Festival will be based in LP Field’s Lot T, which is adjacent to the John Seigenthaler Pedestrian Bridge.

“Shoney’s is absolutely committed to our hometown of Nashville and the men and women who keep our city safe,” said Shoney’s CEO and Chairman David Davoudpour. “We are thrilled to continue sponsoring this premier event that unites families and runners from across the region as we raise money for the Nashville Police Support Fund.”

Registration for the run will begin at 7 a.m. and the 5K will start at 8 a.m.  The 3.1 mile scenic run starts and ends on the John Seigenthaler Pedestrian Bridge and is highlighted by parts of historic downtown, the Country Music Hall of Fame, Music City Center, Bridgestone Arena, Musica Statue and Music Row.  There will be a Kids’ Fun Run/Walk following the race.  A registration form is available by logging onto:  www.shoneys5krun.com.

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Mouth-Watering Flavor, Tongue-Tingling Heat: Wendy’s Introduces the New Jalapeno Fresco Spicy Chicken Sandwich and Ghost Pepper Fries

Get ready for the first heat wave of the year. Wendy’s® is cranking up the heat on its signature Spicy Chicken Sandwich and Natural-Cut Fries with the launch of the new Jalapeno Fresco Spicy Chicken Sandwich and Ghost Pepper Fries. These limited time offers layer flavor with seriously spicy ingredients that are sure to spark fiery reactions.

“We are raising the bar on spicy again,” said Liz Geraghty, Wendy’s vice president of marketing. “Spicy has been at the cornerstone of Wendy’s menu, ever since we introduced the Spicy Chicken Sandwich in 1996. Now, we are really heating things up for consumers who love spicy food with a sandwich that has five flavorful layers of spice including fresh jalapenos and ghost pepper sauce.”

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