The Culinary Scoop

First Lady Michelle Obama and White House Chef Sam Kass will deliver a special message to students during Scholastic’s Math@Work: Culinary Arts webisode launching April 29^th at www.scholastic.com/mathematics.  The Scholastic Math@Work: Culinary Arts webisode is designed to show students in grades 5 and up the connections between math and careers in the culinary arts while encouraging healthy eating.

An advocate for ensuring all children live healthy lives, First Lady Michelle Obama will address students across the country on the importance of eating healthy and cooking healthy.  Sam Kass, White House Chef and Executive Director of the Let’s Move! initiative, a national campaign to solve the problem of childhood obesity, explains the role math plays in his job: “I am constantly measuring ingredients, converting units and using fractions and proportions.  With all the big events we have here [at the White House], I know from experience that math is the key to scaling up recipes to feed hundreds of people.”

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America’s Favorite Ranch Dressing Aims to Get Families Crunching on Carrots and Asking for Seconds of Salads during the Busiest Time of the Day – All for a Good Cause

The most hectic time of day for the majority of moms (55 percent) is between 5:00 and 7:00 p.m., according to a recent survey.¹ Also known as crunch time, it’s a juggling act of figuring out what’s for dinner, fighting grocery store crowds, helping with homework, cooking, cleaning and getting kids to bed – all while summoning the energy and inspiration for quality family time. Award-winning country recording artist Sara Evans, a mother to seven, knows the feeling, which is why she is partnering with the makers of Hidden Valley^® Original Ranch^® products to make this busy time of day easier and more fun for parents and kids, with “Twist on Tonight” activity boxes and mobile content.

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Provided by AT&T Brings U.S. BURGER KING® Guests More Robust User Experience

Burger King Corp. (BKC) has expanded its long-standing relationship with AT&T* by launching AT&T Wi-Fi services for all of its U.S. restaurants. The upgraded platform, “WHOPPER® Wi-Fi” replaces and upgrades current restaurant Wi-Fi networks to provide BURGER KING^® guests an easier to use, more robust experience.

“WHOPPER® Wi-Fi is about improving the in-restaurant experience for our guests.  Most of our guests carry smart phones or tablets, and this upgrade makes their time with us easier and more enjoyable,” said Alex Macedo, President, North America, BKC.  “We are committed to enhancing our digital platforms across the board and having WHOPPER® Wi-Fi is just the beginning.”

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Break out the beans! Jelly Belly artist-in-residence, Kristen Cumings, will create a portrait of a Giant Panda in honor of National Jelly Bean Day and Earth Day at the Jelly Belly Visitor Center in California. Cumings will work on the portrait and sign autographs with visitors on Tuesday, April 22^nd from 9 a.m. to 5 p.m.

Fans who can’t make it to the visitor center can join the celebration via Livestream. Watch the Giant Panda Portrait be made live by clicking the Livestream event through a “Panda Art Cam” link on JellyBelly.com and on Facebook.

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Fast Casual Burger Restaurant Seeks Partners for North American Brand Roll Out

Wahlburgers, a fast casual burger restaurant founded by brothers Mark, Donnie, and Paul Wahlberg and subject of a new A&E Network’s original series, “Wahlburgers”, announced expansion plans in North America, including new developments in Boston, Toronto and Philadelphia.

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years.  The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

In addition, Wahlburgers is finalizing leases for two new restaurants in the metro and suburban Boston area.  These include sites within Samuels and Associates’ Fenway neighborhood development in Boston and in WS Development’s Market Street Center in Lynnfield.  Both restaurants are planned to be over 4200 square feet with sizable outdoor patios and offer all the signature characteristics of the original Hingham location, including full-serve and self-serve dining options, take-out, and a full bar.   These two locations were selected after reviewing over 40 options over the last 18 months and are consistent with the company’s desire to locate Wahlburgers in premier, high traffic locations.

The company’s partners in Toronto have announced a planned grand opening for the first Toronto restaurant in Summer 2014. The Toronto restaurant will be located at 46 Blue Jay Way in the heart of Toronto’s entertainment district.

The company continues to be the focus of A&E Network’s original series “Wahlburgers”. Filming on 18 additional episodes for its second season is slated to begin this spring.

“These are the next steps in building Wahlburgers into a great and enduring worldwide brand.  We have built the restaurant and partnerships with quality and care, and my brothers and I look forward to continuing the journey,” said Mark Wahlberg.

“We have spent the last two years carefully developing a successful and repeatable restaurant with our Hingham location, and we are now ready to begin expanding the business and the brand,” said Rick Vanzura, CEO of Wahlburgers. “We will continue to look for partners and multi-unit operators that can help us expand into new markets in a way that upholds the strength and standards of the Wahlberg brand.”

With plans for growth, Wahlburgers is looking for interested and qualified franchisees and business partners with significant, multi-unit restaurant experience to bring restaurants to cities all over North America.   To inquire regarding business opportunities please visit wahlburgersrestaurant.com/franchise.

New Klondike® Kandy Bars™ combine Klondike® ice cream bars with candy bar deliciousness

What happens when Klondike® ice cream bars meet candy bars? You get the “Best Ice Cream Bar Ever Conceived” of course. New Klondike® Kandy Bars™ perfectly combine the signature thick, chocolatey shell and creamy ice cream of a Klondike® bar with candy bar deliciousness.

To support the launch, “The Best Ice Cream Bar Ever Conceived!” campaign tells the story of how Klondike® Kandy Bars™ came to be, starting with the magical moment when Candy Bar meets Klondike Bar.

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