The Culinary Scoop

The official champagne of the National Basketball Players Association partners with Thirstie Inc. to build an innovative “DTC” purchase option for consumers on the Cheurlin website.

Isiah Thomas brought Cheurlin Champagne to the U.S. in 2016, making it the largest minority-owned Champagne in the world.  Founded in the Aube in 1788, the Cheurlin family celebrates over nine generations of growers and have continued the hands-on tradition staking their name and reputation on crafting France’s finest Champagne. The full suite of products is now available for U.S. consumers to order via the Cheurlin website, thanks to an innovative technology partnership with Thirstie.

“I take great pride in being able to expand Cheurlin Champagne to U.S. consumers; this partnership with Thirstie is the next step in that journey,” said Chairman, CEO and NBA Hall of Famer Isiah Thomas. “We’re honored to be joining Isiah and the Cheurlin Family on their mission to bringing this fine champagne to the U.S. online market,” said Thirstie CEO Devaraj Southworth. “We couldn’t be more excited to be partnering with Cheurlin as they grow their online presence.”

Source: Thirstie

Entertainment’s Largest Response to COVID-19 Enlists Dr. Dre to Help Feed the City of Compton Before Thanksgiving

Feed Your City Challenge – entertainment’s most massive response to the COVID-19 crisis, founded by music industry legend Tony Draper and retired NBA star Ricky Davis – will make the tenth stop on its nationwide campaign to fight the effects of COVID-19 as its positive case numbers increase around the globe.

Hip-Hop pioneer, philanthropist, Rock and Roll Hall of Famer, multi-platinum Grammy award-winning producer, and current music tech mogul Dr. Dre will lend his support to help feed the community of Compton, California on November 21 at Wilson Park (123 N. Rose St., Compton, CA 90221). Working alongside Compton Mayor Aja Brown, video director Gabriel Hart, and media partners Power 106 and 93.5 Kday, FYCC organizers and volunteers will pass out free groceries provided by Dr. Dre.

The ONE, Nutrition Just for You has partnered with Whoopi Goldberg to launch a cutting-edge line of scientifically proven health products that contain a new-to-market superfood, a West African plant affectionately called SpiceFruit.

The ONE, Nutrition Just for You is positioned to be an industry changing health and wellness product line, pioneering a new category in the nutritional supplement market. The brand was created to address some of the major healthcare concerns of African Americans, specifically cardiovascular disease, obesity, and diabetes. The unifying factor at the root of these conditions is metabolic health—a healthy metabolism promotes a healthy immune system.

Celebrity spokesperson Cynthia Bailey, who helped create Seagram’s Escapes Peach Bellini flavor, along with reality TV star and businesswoman, Eva Marcille, have teamed up for the program.

Nearly 2,000 Black-Owned Businesses will be Featured on the Online Marketplace Shop from November 16 – December 31!

The marketplace is available at www.seagramsescapesholiday.com through the holiday season from November 16 through December 31. Potential customers can search the marketplace for the perfect holiday gift and be directed to the participating business’ website to make a purchase.

In addition to being highlighted online, three participating businesses will be selected by Seagram’s Escapes and the reality TV stars to receive grants of $10,000 each. Award winners will be announced Friday, December 18.

Limited-Edition “BON-APPE-CHEETOS®: A Holiday Cookbook by Chester & Friends” Helps Launch PepsiCo Foods’ Newest Recipe Hub MoreSmilesWithEveryBite.com

Cheetos Donates to World Central Kitchen to Raise Funds in Support of Restaurant Workers Impacted by COVID-19

Just in time for a wintry season sure to be anything but traditional, Chester Cheetah is here to bring a little holiday cheer — rather, “Cheetle®” — to his favorite seasonal dishes with the launch of the first-ever official Cheetos holiday cookbook.

“BON-APPE-CHEETOS: A Holiday Cookbook by Chester & Friends” launches today and features 22 inventive and delicious new recipes from Chester and his professional chef pals including Anne Burrell, Richard Blais, Ronnie Woo and Casey Webb. Cheetos lovers can get their paws on a limited-edition cookbook by donating to World Central Kitchen #ChefsforAmerica COVID-relief fund. Select cookbook recipes will also be available digitally through PepsiCo Foods’ newest online recipe hub, MoreSmilesWithEveryBite.com.

Join The Habit Burger Grill on Their Quest To a Million by December 16th

— California-based restaurant company The Habit Burger Grill is embarking on “Mission 1 Million!” One million free Charburgers will be unlocked and given away to all registered Habit Mobile App users if 1 million downloads are reached by 11:59 pm PST on December 16th, 2020. Renowned for its cooked-to-order Charburgers, signature sandwiches, hand-cut salads and more, The Habit is recruiting everyone to complete the quest to a million! The countdown is officially on – download The Habit Mobile App, join the quest, and spread the word.

“This is The Habit’s most exciting mission to date. We hope everyone accepts this challenge and joins the adventure of getting a free Charburger,” said Brandon LaChance, Vice President of Digital Marketing and Communications at The Habit Burger Grill. “Tell everyone you know. We’re in this together so we can all enjoy free chargrilled goodness!”