For more than 20 years, Zephyr has transformed the ventilation industry with design, discovery and care, and played an integral role in kitchen design trends. Today, the San Francisco-based company continues its commitment to unexpected design with the introduction of Presrv™ – its first collection of Wine and Beverage Coolers. Presrv reflects the smart design and technology of Zephyr’s original products in a whole new context, with its signature, superior craftsmanship now applied to the art of refrigeration.
The new collection was born from the Zephyr team’s passion for the unparalleled viticulture located just north of the company’s headquarters. “We saw an opportunity in the market to offer high-quality wine coolers at a more affordable price, while still offering the key features found in the higher-end segment of the market,” says Zephyr president, Luke Siow.
While Zephyr’s venture into beverage refrigeration kicks off a new era for the evolving brand, the company’s core values and commitment to quality remain at the heart of the business. “Zephyr has always been on the forefront of innovation and technological efficiency in manufacturing and product design, and now we’re extending that to another category,” Siow says. “We’re just as passionate as we’ve ever been about enriching everyday life through elevated kitchen design and experiences—the Presrv collection is just a natural extension of that dedication to our customers.”