Shaquille O’Neal Teams up With OREO and Milk for Iconic “Got Milk?®” Ad Campaign

Classic Pairing of OREO Cookies and Milk Are a Slam ‘Dunk’ for Basketball’s Biggest Star and His Biggest Fan in Upcoming Ad during National Dairy Month

OREO and milk fans can get in on the fun of the “got milk?®” matchup by visiting www.MilkandOreo.com, submitting a description of their own favorite milk and OREO moment, or selecting from an existing list of common favorites. One participant will be selected to win free OREO cookies and milk every hour during all thirty days of National Dairy Month.

O’Neal has been a key player in the OREO brand’s Double Stuf Racing League (DSRL) campaign, and believes the partnership is a natural fit. “OREO cookies and milk are a slam dunk in my book.  My mom and I have enjoyed them together since I was a little kid. Now, as an adult, I do the same with my children,” said Shaquille O’Neal. “It was fun to share another ‘dunk’ with my mom in this upcoming ad.”

The ad copy will reflect Shaquille and his mom Lucille’s story, reading: “First dunk. It was at the kitchen table. And my mom showed me how. We always had fun with OREO cookies and milk, and still do. Like us, they’re the perfect team.

Free OREO Cookies and Milk Every Hour

To enter for a chance to win free milk and OREO cookies given away every hour for the entire month of June, OREO and milk fans everywhere can visit www.MilkandOreo.com. Consumers with cell phones can also enter the promotion by simply texting “WIN” to 71717.

Each winner will receive an OREO & Milk Moment gift basket including OREO & got milk? branded items, a digital frame, coupons redeemable for one free gallon of milk and one free package of Nabisco cookies.  The approximate retail value of each gift basket is $50.

“Like” these iconic brands by visiting www.facebook.com/Oreo and www.facebook.com/milkmustache.

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