Dos Equis “Stay Thirsty Grant” offers up to $25,000 cash for fans to skip the predictable and fund their wildest ambitions
As part of its ongoing effort to encourage adventure seekers around the world to stay thirsty, Dos Equis today officially announced the launch of the newest iteration of the Most Interesting Academy. The Academy’s mission is to inform, inspire and equip adult fans with the tools and knowledge necessary for leading an extraordinary life. Through an interactive online community at MostInterestingAcademy.com that features unique content created by notable bloggers and artists, and compelling experiences across the U.S., the Academy provides all the elements to keep life interesting.
As part of the Academy, Dos Equis will also reward fans with the chance to bring their most ambitious dreams to life through the “Stay Thirsty Grant” competition*. Whether it’s base jumping in Bangkok, preparing rattlesnake soup for royalty, or traversing the Amazon, the Academy can help make it happen. Dos Equis will offer applicants the opportunity to realize their dreams, while showcasing their ability to share their unique desires and passions through the Academy online community. Each grant can have a value of up to $25,000.
Dos Equis will bring the online Academy experience to life with a wide array of events and happenings throughout 2012, anchored by two large-scale Most Interesting Academy experiences in Austin and New York City. These events will bring like-minded adventurers together, and feature everything from musical performances by top acts to snake charmers and culinary tasting journeys. In addition, Dos Equis will be hitting the road to bring a slew of interesting experiences to fans nationwide, including mobile trucks with unique global cuisine, Tough Mudder® sponsorships, and other engaging experiences. For information about upcoming Academy events in cities across the U.S., go to MostInterestingAcademy.com.
Covering a diverse range of interests and activities, the Most Interesting Academy is supported by the Dos Equis Board of Experts. The Board is spearheaded by former professional football player, world traveler and bow-tie aficionado Dhani Jones, culinary pioneer Craig Thornton and contemporary collage artist Michael Anderson. The trio of Dos Equis Board of Experts will be on hand at all local market events to participate and encourage fans to brush up on all of the unconventional experiences offered.
The Most Interesting Academy is part of an ongoing commitment from Dos Equis to encourage fans to stay thirsty through interesting, engaging and adventurous experiences, both in-person and online. To stay current with information regarding the Most Interesting Academy and more, “Like” Dos Equis on Facebook (Facebook.com/DosEquis), or follow Dos Equis via Twitter (Twitter.com/DosEquis).