Exclusive Pandora Partnership Offers Custom Sweet and Cool Music Stations as Ice Breakers Brand Asks: “Are You Cool as a Cucumber or Sweet as a Puppy Parade?”
The Hershey Company recently introduced the coolest and sweetest way to experience fresh breath with the launch of Ice Breakers Duo® mints—the ultimate “fruit + cool” flavor sensation. Ice Breakers Duo mints come in two flavors – Raspberry and Strawberry – and combine a sweet, fruity taste with the brand’s signature cooling crystals and are available at retailers nationwide.
“Ice Breakers Duo mints offer fans the best of both worlds with a delicious and invigorating fresh breath experience that pairs a sweet, textured fruity side with a cool, smooth minty taste,” said Anna Lingeris, spokesperson for the Ice Breakers brand. “We’re excited to bring this duality to life through a special partnership with Pandora® and an interactive Facebook® app that gets fans involved by taking a look at both the sweet and cool sides of their personalities.”
Pandora Chief Revenue Officer John Trimble said, “Our work with Hershey’s allows us to capture the soundtrack of the Ice Breakers brand and gives them the opportunity to connect with their fans, while they are engaged and interacting with the best personalized music experience. We’re delighted to offer Ice Breakers brand Facebook fans direct access to the exclusive Pandora radio stations and provide them with the option to share their favorite music discoveries.”
Are you sweet or cool?
To celebrate the new line of dazzling mouth sensations, Ice Breakers brand is challenging fans to Duo It Better™ on Facebook with four different activities that will help them bring out the sweet and cool sides of their personalities including access to three exclusive Pandora radio stations—Ice Breakers Duo Sweet Station, Ice Breakers Duo Cool Station and Ice Breakers Duo It Better Station.
Ice Breakers fans can visit Facebook.com/Icebreakers to identify their personality duality through the following features:
- Analyze – Facebook profiles say a lot about a person, so Ice Breakers fans are invited to analyze theirs to find out where they land on the sweet versus cool scale. Who wouldn’t want to be “Sweet as a Koala Bear Hug” or “Cool as a Snowman’s Belly Button?”
- Listen – Three custom Duo It Better Pandora radio stations offer fans sweet and cool music, featuring mash-ups, collaborations and covers to balance out the sweet and cool sides of their personalities.
- Vote – In addition to listening to awesome tunes on the three Duo It Better Pandora stations, fans can also vote for songs to add and remove from their radio station. Let your sweet or cool voice be heard!
- Create – Fans can Duo their profile picture by combining photos of their sweet or cool side with that of a friend’s and upload it to the Ice Breakers’ Facebook app.
Ice Breakers Duo mints are available in 1.3 oz containers and are now available at mass, grocery, drug and specialty retailers nationwide. For more information on Ice Breakers Duos mints, visit www.ice-breakers.com. For more information on the Duo It Better Facebook tab, visit Facebook.com/Icebreakers.