America Voted, Now It’s Time to Unveil Which Cities Will Experience the Grown-Up Tastes of the DOVE® Ice Cream Truck
Today, MARS Chocolate North America announced the 10 cities that fans selected to receive a visit from the special-edition “Adults Only” DOVE® Ice Cream Truck, a fully loaded vehicle designed to help adults relive their childhood ice cream memories in a truly decadent, grown-up way.
The DOVE® Ice Cream Truck will make stops throughout the U.S. between late June and early August, all of which were chosen exclusively by fans following a nationwide Facebook vote. The Facebook polls are officially closed and the 10 cities that will experience the “Adults Only” DOVE® Ice Cream Truck are:
- Boston (Sunday, July 15)
- Philadelphia (Tuesday, July 17)
- Chicago (Tuesday, July 24)
- Minneapolis (Thursday, July 26 and Friday, July 27)
- Milwaukee (Wednesday, August 1)
- Indianapolis (Friday, August 3)
- Cincinnati (Monday, August 6)
The “Adults Only” DOVE® Ice Cream Truck is not your typical “I scream, you scream, we all scream” ice cream truck. Gone are the tinny tunes and screaming customers. For those 18 years or older, the “Adults Only” DOVE® Ice Cream Truck will be stocked with decadently delicious and free DOVE® Ice Cream Bars – including the newest addition to the DOVEBAR® line, new DOVEBAR® Mint Swirl Ice Cream with Dark Chocolate. And at each stop, the vehicle also will feature stress-busting activities – massages by licensed massage therapist, manicures and music – to help adults momentarily escape from their hectic days.
The exact truck locations in each city will be announced closer to the event date. For more information about DOVE® Ice Cream tour dates and how to visit the truck when it stops in your town, visit www.Facebook.com/DoveIceCream.
