Surprise kick-off concert with Boys Like Girls, Carly Rae Jepsen and Austin Mahone to be announced, but where?
Pop-Tarts® has been bringing crazy good taste to breakfast every morning and now is bringing crazy good fun to summer! Kicking off this July, Pop-Tarts will bring a Crazy Good Summer to teens across America, offering sizzling offers that are as hot as their favorite Pop-Tarts.
Pop-Tarts will start the Crazy Good Summer off with a bang offering exclusive contests, giveaways and even a surprise concert or two. On July 19 in a yet-to-be-named city, Pop-Tarts will host a free summer concert with three hot artists – Boys Like Girls, Carly Rae Jepsen and Austin Mahone. Pop-Tarts is challenging teens to see who can be the first to figure out the secret city where the concert will take place. Hints will be dropped and final details unveiled at www.Facebook.com/KelloggsPopTarts.
Crazy Good Concerts
Pop-Tarts’ Crazy Good Summer will kick off on July 19, 2012, with an exclusive free concert featuring music sensations Boys Like Girls, Carly Rae Jepsen and Austin Mahone. The concert city and venue will be announced on July 11 on the brand’s Facebook page.
To keep the crazy good fun going, a second surprise concert will be taking place later this summer in another city – details will be popping up soon!
“I remember I always used to crank a couple Pop-Tarts through the toaster when I was late for high school. It’s still the best breakfast on the go. I’m really looking forward to a crazy good summer with Pop-Tarts and our fans,” said Martin Johnson, member of Boys Like Girls.
For tickets, teens (age 13 and older) can visit the Pop-Tarts Facebook page to find out how they can RSVP for a chance to attend. The first 4,000 fans to register will receive a code redeemable for two concert tickets.
More Crazy Good Moments With Pop-Tarts
Throughout the summer, Pop-Tarts will offer an ongoing sweepstakes in partnership with Live Nation®, giving teens a chance to catch a Crazy Good Summer, including:
- 125 weekly winners will receive Live Nation Concert Cash®
- Ongoing last-minute concert tickets to shows in their area
- Chance to win the Ultimate Access Pass – four tickets to any and all Live Nation concerts in 2013
Teens can visit www.Facebook.com/KelloggsPopTarts all summer long to make sure they’re not missing out!