Award Winning Ready-To-Eat Popcorn Now Warms Up Right In Your Kitchen
Popcorn, Indiana®, recognized as the innovators in popcorn snacks, has transformed the category once again with the introduction of Warm Your Corn®, the first ever ready-to-eat popcorn that comes in a microwave safe bag. Their award-winning Original Movie Theater Popcorn now comes in specially marked bags that allow consumers to easily warm up the already fresh and crunchy treat – bringing a whole new meaning to the “at-home movie theater experience.”
“The idea has been in development since Spring 2010, as it took time to fine-tune requirements, develop the design with our supply partner and complete testing,” shares Hitesh R. Hajarnavis, President & CEO of Popcorn, Indiana. “As the company that pioneered the commercial launch of Kettlecorn, the first popcorn chip known as chip`ins, Drizzled popcorn, and a multitude of enticing flavors (Cinnamon Sugar, Bacon Ranch, Buffalo Cheddar, to name a few.), we wanted to offer our customers a new way of enjoying movie theater popcorn in the comfort of their own home.”
The magic is within the bag, a true innovation in the snack food category. A specially designed structure provides for a high moisture barrier and allows sufficient shelf life for the product to always be delivered with the freshness and crunchiness that the Popcorn, Indiana brand is known for.
Warm Your Corn® began shipping to all retail outlets in mid-August.
As with all Popcorn, Indiana products, Warm Your Corn® is free of any artificial flavoring and preservatives. With Warm Your Corn®, Popcorn, Indiana has made a conscious effort to offer consumers a healthier, safer and great tasting option for at-home popcorn.