Everyday Health Launches Multi-Platform Healthy Food Initiative with Cooking Competition TV Series on ABC Stations, Hosted by Danny Boome, and New Website, Better Eats
Everyday Health, Inc., the digital leader in health and wellness, announced the launch of “Recipe Rehab,” the first program from a YouTube original channel to broadcast as a network television series. “Recipe Rehab,” produced by Everyday Health and Trium, will debut October 6th as an original, half-hour, weekly television series as part of Litton’s Weekend Adventure, a block of educational and informational programming, which airs Saturday on ABC stations following “Good Morning America” in 95 percent of the country. In conjunction with the series debut, Everyday Health is also launching the show’s website October 1st at BetterEats.com/RecipeRehab, where healthy meets delicious. Everyday Health’s original YouTube channel (YouTube.com/EverydayHealth) will continue to have fresh “Recipe Rehab” content.
The “Recipe Rehab” TV show is hosted by Danny Boome and features a rotating cast of acclaimed chefs – Spike Mendelsohn, Candice Kumai, Laura Vitale, Tana Amen, Govind Armstrong, Calvin Harris, and Mareya Ibrahim – competing to help rehabilitate America’s favorite recipes and inspire children and their families to make healthy lifestyle choices. Each episode will take a real family’s favorite decadent dish, such as fried chicken, macaroni and cheese or nachos, and challenge two renowned chefs to create a lower-calorie, healthier version of the dish, to be analyzed by Everyday Health nutritionists. Once the burners have been turned off and the dishes plated, the family becomes the judge as they cast their votes based on how the new, healthier recipes taste and how easy they are to make, declaring which rehabbed dish and chef will win each week. In the process, host Danny Boome and chefs from the elite “Recipe Rehab” kitchen share their healthy eating tips while inspiring and educating children ages 13-16 and their families to live healthier lives.
Together, “Recipe Rehab” and Better Eats anchor Everyday Health’s new healthy eating initiative, which extends the Company’s overall mission to help consumers make better health and lifestyle decisions every day. Better Eats, which will be cross promoted through the TV show and across the entire Everyday Health portfolio, will become a premier destination for consumers looking to make smart food choices for themselves and their families, and the marketers who want to reach them.
“Everyday Health is excited to offer a dedicated platform for healthy food programming that entertains and educates viewers, and is an integrated solution for advertisers,” explained Mike Keriakos, Everyday Health President & Co-Founder. “This move furthers Everyday Health’s position as a leading force in lifestyle content for the health and wellness category.”
“Recipe Rehab” is the second broadcast TV show from Everyday Health, following “Everyday Health” which aired during the 2011-2012 broadcast season on ABC stations and garnered a prestigious Emmy nomination, the first for a show produced by a digital content company.
“We’re excited to have produced an entertaining program that not only fares well across platforms, but also inspires real change and healthier lifestyles,” stated Mark Koops, Executive Producer, “Recipe Rehab,” Trium, and the co-creator of The Biggest Loser.
“Litton’s Weekend Adventure enters its second season recognized as a leader in educational and informational programming. We welcome ‘Recipe Rehab’ and salute its mission to lead children, teens and their families to make healthier lifestyle choices,” commented Dave Morgan, President and CEO of Litton Entertainment.