Mulino Bianco by Barilla is available in five varieties including:
- Baiocchi, a hazelnut and chocolate cream enclosed in a double cookie
- Cuoricini, a small heart shape cookie with chocolate drops
- Galletti, a cookie topped with sugar crystals
- Girotondi, a short bread and cane sugar cookie
- Pan di Stelle, a cocoa cookie displaying 11 magical stars
In a recent Nielsen study(1), the cookie category reaches almost $4 billion in the U.S., with the specialty segment making up 15 percent of the category. Despite the economic downturn, the category has grown 3.5 percent with the specialty segment growing 4 percent over the past year.
“The expertise of Barilla reaches far beyond the pasta meal. In Italy, Barilla is the number one brand of pasta and with Mulino Bianco, is the number one brand of cookies and biscuits,” says Giannella Alvarez, Americas Group President. “We are now excited to share some of these specialty cookies with our consumers in the U.S.”
Mulino Bianco by Barilla cookies suggested retail price is $2.99 per 5.29 oz. package and available in the specialty cookie aisle in supermarkets throughout the United States. For additional information visit mulinobianco.com, and use the Product Locator to find the closest supermarket where Mulino Bianco by Barilla cookies are sold.
Consumers can share their thoughts and use the hashtag #MulinoBiancoUS on Twitter.com/BarillaUS and Facebook.com/BarillaUS.