New TV Creative for Bud Light Music First Program to Debut This Week
Bud Light Music First’s grand finale, “50/50/1,” will cap a summer-long celebration of music with a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day. Today, Bud Light announced 14 new 50/50/1 acts.
Miguel, Metric, Ludacris, NEEDTOBREATHE, Chevy Metal, The Faint, North Mississippi Allstars, Flogging Molly, Blackberry Smoke, Dr. Dog, JJ Grey & Mofro, Colt Ford, Pepper and Kenny Wayne Shepherd are the newest artists to become part of the Bud Light Music First 50/50/1 event, joining an eclectic lineup that already features Kendrick Lamar, Sublime with Rome, Alex Clare and The Flaming Lips. As part of 50/50/1, each artist will perform in a different city on Thursday, Aug. 1, flipping the traditional music festival on its head by bringing the show to the entire country with a dedicated performance in each state.
Additional artists performing in 50/50/1 include Emeli Sande, Drive-By Truckers, The Gaslight Anthem, The Airborne Toxic Event, The Dirty Heads, Capital Cities, Citizen Cope, Coheed & Cambria, Gogol Bordello, Mastodon and Machine Head, Halestorm, Under the Sun Tour, Guster, The Mowgli’s, Minus the Bear, Clap Your Hands Say Yeah, Best Coast, Frank Turner & the Sleeping Souls, Wavves, The Hold Steady, Corey Smith and Portugal. The Man. The 50/50/1 lineup is being curated by Live Nation.
Bud Light will also debut the first TV commercial for the Music First program, “Anytown,” this week. The new 30-second spot, created by Translation, features a sampling of the single “I Miss the Misery” by Halestorm, who will perform at the Missoula, Mont., 50/50/1 show.
“Anytown” introduces fans to the Bud Light app and highlights some of the 500,000-plus prizes available through the Music First program. Adult viewers can Shazam the spot to easily download the Bud Light smartphone app, the primary destination to score Bud Light Music First prizes, including Monster DNA Headphones, Live Nation® Concert Cash®, Universal Music Group (UMG) music downloads and 50/50/1 concert tickets.
For the latest updates on Bud Light Music First and the 50/50/1 events, visit the interactive Bud Light Music First Myspace hub at https://new.Myspace.com/BudLightMusicFirst.
50/50/1 TICKET INFORMATION
Bud Light 50/50/1 concerts will be held on August 1 in the following markets: Birmingham, Ala., Anchorage, Alaska; Phoenix, Ariz.; Little Rock, Ark.; Los Angeles, Calif.; San Francisco, Calif.; Denver, Colo.; Hartford, Conn.; Wilmington, Del.; Miami, Fla.; Atlanta, Ga.; Honolulu, Hawaii; Boise, Idaho; Chicago, Ill.; Indianapolis, Ind.; Iowa City, Iowa; Lawrence, Kan.; Louisville, Ky.; New Orleans, La.; Portland, ME; Silver Springs, Md.; Boston, Mass.; Detroit, Mich.; Minneapolis, Minn.; Biloxi, Miss.; St. Louis, Mo.; Missoula, Mont.; Lincoln, Neb.; Las Vegas, Nev.; Portsmouth, N.H.; Atlantic City, N.J.; Albuquerque, N.M.; New York City, N.Y.; Charlotte, N.C.; Fargo, N.D.; Columbus, Ohio; Oklahoma City, Okla.; Portland, Ore.; Philadelphia, Pa.; Providence, R.I.; Columbia, S.C.; Sturgis, S.D.; Nashville, Tenn.; Austin, Texas; San Antonio, Texas; Salt Lake City, Utah; Burlington, Vt.; Virginia Beach, Va.; Seattle, Wash.; Charleston, W. Va.; Milwaukee, Wis.; and Jackson Hole, Wyo.
All Bud Light 50/50/1 concert attendees must be 21 years of age or older. Fans can attend the Bud Light 50/50/1 concert in their local market with a valid ticket. Consumers can win tickets through the Bud Light app, which is now available for download through the Apple and Android app stores, or purchase them at LiveNation.com.