Feeding America and Collective Goods Official Charitable Partners
Taste of Home, the leading multi-platform content producer of information on food, cooking and entertainment announced today that its 20 market nationwide Taste of Home LIVE tasteofhome.com/live event series launched earlier this year was expanding its sponsorship programs for the fall series of events.
Among the sponsors for Taste of Home LIVE include Eggland’s Best (Eggs), Jones Dairy Farm (All Natural Fully Cooked Sausage), and Carlson Labs (Olive Your Heart). At each show, chefs demonstrate home cooks’ best recipes, featuring familiar, everyday ingredients, step-by-step how-to’s and smart tips. Taste of Home LIVE is more than a national tour, it’s a tour-de-force for celebrating communities and home cooks across the country.
In addition to multi-channel sponsor participation, Taste of Home is an official media partner of the nationwide charity Feeding America® (www.feedingamerica.org) the largest hunger relief organization in America. The cross-media partnership includes coverage of Feeding America, which includes a network of 200 member food banks and 60,000 food assistance agencies, across Trusted Media Brands’ portfolio of brands.
Taste of Home is also a partner of Collective Goods www.collectivegoods.com formerly known as Books are Fun, which supports public education, healthcare, and local community organizations. Taste of Home donates ten percent of all Collective Goods product sales at Taste of Home LIVE events to local Feeding America food banks.
As part of Taste of Home’s ongoing commitment to local charities, Taste of Home LIVE hosts a food drive at each local event. The 2017 program has already donated more than a ton of food to local food banks and combined with merchandise sales and onsite attendees’ financial contributions, the program has contributed the equivalent of an additional 7,000 meals to help people in need.
“The success of Taste of Home LIVE’s spring tour was a perfect example of how we give our audiences and sponsors a meaningful and memorable experience that goes beyond our digital and print content,” says Donna Lindskog, Publisher of Taste of Home. “We are excited to be working with sponsors such as Eggland’s Best, Jones Dairy Farm, and Carlson Labs who share our commitment to making a difference in the lives of the individuals and communities served by our partners Feeding America and Collective Goods.”
Lindskog states that these events draw a range of audiences including millennial moms, who are excited by the opportunity to have a direct impact on these organization’s missions.
“We believe that our on-site activations, organic product integrations in TOH kitchen tested recipe demonstrations along with our cross-channel promotions including Facebook Live segments, product sampling, digital content offerings, and special product giveaways provide our sponsors and audiences with a fun and rewarding experience unmatched in the marketplace.”
Taste of Home LIVE’s nationwide fall tour will run in over 20 markets, including Milwaukee, Minneapolis, Atlanta, Chicago, Columbus, Buffalo, Indianapolis, and St. Louis, among others. Themed the “Happiest Holiday Tour” it will focus on reinventing festive classic recipes and share new decorating techniques for the holiday season.
Tickets are now on sale for the fall 2017 Taste of Home LIVE events at tasteofhome.com/live.