- Arcos Dorados reinforces its commitment to childhood literacy with incorporation of books as an option in Happy Meals • Demonstrates ongoing investment in creating positive habits for lifelong learning
Arcos Dorados Holdings, Inc, Latin America’s largest restaurant chain and the world’s largest McDonald’s franchisee, reinforces its commitment to childhood education with the addition of books as an option in Happy Meals. The Company’s youngest customers can now choose between a toy or a book across ten of its largest markets, including Brazil, Argentina and Mexico.
Arcos Dorados embraces the transformative power of reading, with numerous studies confirming that children who grow up with books reach a higher level of education. Childhood illiteracy is a major issue across Latin America, and the Company has already distributed over 5 million books across the region to help address this critical need. With this new campaign, customers can choose between a toy or one of six hardcover collectible books exclusive to McDonald’s restaurants. By putting the six books together, customers can assemble a secret puzzle from each collection.