The flavored whiskey brand is introducing a new and improved look
Flavored Whiskey brandBSB–Brown Sugar Bourbonannounces award-winning actor, musician and entrepreneur Jamie Foxx as owner. Foxx’s leadership and a redesigned bottle usher in a new era for BSB and its two product offerings, BSB-Brown Sugar Bourbon and BSB 103.
As owner, Foxx will guide the creative direction and lend his entrepreneurial spirit to help further the brand’s expansion. BSB’s new packaging signifies a turning point for the brand, anchoring its position as the nation’s premier flavored whiskey with the style and sophistication to suit any gathering.
Meet us at the bar(re)! Starting today, adults (21+) in the U.S. can sign up to join a quick intro barre class to tone and strengthen, before hydrating and heading to the virtual Smirnoff Bar for an easy-to-make cocktail demo and brand session.
This March, it’s time to raise the bar(re)! As part of the brand’s ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business, SideBarre, to give adults (21+) across the US the opportunity to attend a series of complimentary inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country (while supplies last). In honor of our SideBarre partnership and stemming from the brand’s overarching $500k commitment to the Black Community*, Smirnoff will pledge $50,000 from those dollars to Black Girl Ventures – a charitable organization whose goal is to provide access to community and capital targeting Black and Brown women-identifying business founders.
With an Estimated Value of $25,000-$75,000, the Bottle Will be Auctioned at Sotheby’s Starting March 1 with Proceeds to Benefit Shawn Carter Foundation
Wrapped in 24-Karat Gold Foil and 12-cut Crystal Diamond Decanter Design, Unique Bottle is the First Release from the 1969 Anniversaire Limited Edition Collection
The Shawn Carter Foundation is proud to debut “Bottle No. 1” of the new D’USSÉ 1969 Anniversaire Limited Edition at Sotheby’s, the world’s largest, most trusted and dynamic marketplace for art and luxury.
BGLO restauranteurs turn the heat up for Black History closeout.
The members of Phi Beta Sigma Fraternity Incorporated’s Metro Detroit alumni chapters want Detroiters to paint the town blue by patronizing Sigma-owned restaurants. Thursday, February 25 – Saturday, February 27, 2021, seven restaurants offer service, safety, and sumptuous cuisine. The restaurants featured include Le Crepe, Kola Lounge, The Detroit Pepper Company, EastEats, EastEats2Go, BlackCloud.Kitchen, and BlackCloud.Creamery. While the Black Greek-Lettered Organization, which has been around since 1914, started on the campus of Howard University. It’s only fitting that Howard graduate, fraternity member, and Detroit Black Restaurant WeekFounder, Kwaku Osei-Bonsu’s TinyDine, LLC supports the effort.
Ruffles® to air two distinct TVCs for campaign during NBA All-Star 2021 and The GRAMMYs; Tatum second NBA athlete to land Chip Deal, bringing extra heat to the snack aisle with Ruffles Flamin’ Hot® BBQ
Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo’s Frito-Lay division, has launched an electric new campaign, Own Your Ridges™, featuring eight-time NBA All-Star, Anthony Davis. A brand famous for the ridges on its chips, the campaign is intended to inspire fans to unapologetically embrace what makes them unique — their “ridges.”