New Klondike® Kandy Bars™ combine Klondike® ice cream bars with candy bar deliciousness
What happens when Klondike® ice cream bars meet candy bars? You get the “Best Ice Cream Bar Ever Conceived” of course. New Klondike® Kandy Bars™ perfectly combine the signature thick, chocolatey shell and creamy ice cream of a Klondike® bar with candy bar deliciousness.
To support the launch, “The Best Ice Cream Bar Ever Conceived!” campaign tells the story of how Klondike® Kandy Bars™ came to be, starting with the magical moment when Candy Bar meets Klondike Bar.
The new TV and digital spots, created by The VIA Agency, feature playful banter between a husband and wife about how Klondike® Kandy Bars™ are “made.” The husband’s imagination runs wild with a story about the romantic encounters of an animated Klondike Bar and an animated Candy Bar.
Available nationwide, Klondike® Kandy Bars™, are offered in three mouth-watering varieties:
- Klondike® Kandy Bars™: Caramel & Peanuts features vanilla ice cream topped with rich caramel in a creamy milk chocolate flavored coating with crunchy peanuts.
- Klondike® Kandy Bars™: Fudge Krunch features chocolate ice cream topped with decadent chocolate fudge in a creamy milk chocolate flavored coating with rice crispy pieces.
- Klondike® Kandy Bars™: Cookies & Cream features vanilla ice cream with dark chocolate cookie crunch topped with thick chocolate fudge. It is covered in a white chocolate flavored coating with dark chocolate cookie crunch.
“Klondike® Kandy Bars™ combine the iconic taste of Klondike® bars with the rich flavor and crunchy bites of candy bars. They are sure to be the most irresistible new ice cream treats this summer,” said Alfie Vivian, VP Refreshments, Unilever North America.
In addition to the new spots, Klondike® is partnering with CollegeHumor to create and produce a comedic video series expanding on the story of Candy Bar and Klondike Bar’s relationship – from their lives as a couple to becoming parents.