LA VICTORIA® Brand Celebrates 100th Anniversary with Local Art Contest

Iconic Salsa Brand Invites Portland Artists to Vie for Chance to Win $7,500

La VictoriaTo commemorate its 100th anniversary this year, the makers of the LA VICTORIA® brand, the iconic, Southern California-based maker of salsas, taco sauces, enchilada sauces and chiles, today announced an art contest in Portland to help bring to life its embodiment of the “Modern West Coast Lifestyle.” From now until June 21, the makers of the LA VICTORIA® brand invite Portland artists to submit original artwork to be considered for an opportunity to participate in the brand’s commemorative anniversary celebration on July 13. Five finalists will be selected to attend the dinner; one will be awarded a grand prize of $7,500, while the second- and third-place winners will take home $1,500 and $1,000, respectively. All finalists will also receive salsa prize packs.

To enter, residents must submit photographs of five original works of art; any form of the visual arts will be considered. Five finalists will be chosen and asked to create one additional piece of art that embodies the LA VICTORIA® brand and its philosophy of the “Modern West Coast Lifestyle.” Whether paying homage to Portland’s vibrant music scene, depicting a view of the city from the International Rose Test Garden, or illustrating a craft beer flight, artists are encouraged to bring their creativity while giving an artistic nod to the LA VICTORIA® brand. The finalists will exhibit these works at the celebration dinner.

“We’re excited to connect our iconic brand with local fans as a way to honor LA VICTORIA® Brand’s past, celebrate the present, and inspire the future,” said LA VICTORIA® Brand Manager Sebastian Friedman. “Our art contest is just one of several ways we are paying tribute to our West Coast roots and the authentic culinary traditions we’ve inspired for now a century.”

The celebration in Portland—the last of the series—will take place Thursday, July 13, at Pioneer Court House Square. In addition to showcasing the artwork of the contest finalists, the brand will partner with a local food truck and band to honor Mexican-American culture and tradition while celebrating LA VICTORIA® Brand’s modern, West Coast approach.

For Official Rules or to enter the art contest, visit during the entry period and submit five works of art and other requested materials. For more information about LA VICTORIA® foods, visit

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