The Ghana Tourism Authority (GTA) has signed a memorandum of understanding (MOU) with The Adinkra Group (TAG) of the U.S.A to collaborate in increasing tourism business and investment in Ghana through various projects including the Back2Africa Tour and Heritage Documentary in February 2018.
The signing of the MOU is part of ongoing efforts by GTA to maximize exposure of Ghana as destination of choice in the US market. The collaboration will act to streamline the framework of engagement between GTA and TAG whose core objectives include connecting people of African descent with the culture and traditions of Africa through the Arts and Education.
“This MOU signifies a strong push in our quest to form strategic alliances with key actors in Africa Tourism. GTA has taken the bull by the horn in seeking to build on Ghanas previous success with Panafest by working with us to introduce an annual Back2Africa Heritage Tour. We are delighted with this partnership and the opportunities it presents to both organizations,” commented Diallo Sumbry, CEO of The Adinkra Group.
According to Akwasi Agyeman, Ag. CEO of the Authority, this partnership strengthens and demonstrates our commitment to build win-win relationships with key stakeholders. The Back2Africa Tour and documentary project affords us an opportunity to tap into new segments and position Ghana as an attractive tourism destination. In order for us to remain competitive, we must adapt to the ever-changing travel landscape. That is what this partnership signifies.
The Ghana Tourism Authority (GTA) is the public service agency in charge of regulating tourism in Ghana through marketing and promotion, licensing and classification of tourism facilities and services, research and development. In recent times, the Authority has embarked on several campaigns aimed at marketing and positioning Ghana as an attractive tourism destination.
The Adinkra Group (TAG) is an African Cultural Resource Company based in Washington, DC. Their mission is to connect people of African descent with the culture and traditions of Africa through the Arts and Education. They fulfill their mission through the following:
- Ownership and operation of The Adinkra Cultural Arts Studio located in Mt. Rainier, Maryland where they teach, promote and preserve African Cultural Arts through music, dance and visual art for children ages 2 through adult.
- Management and promotion of Farafina Kan: The Sound of Africa, an intergenerational West African Drum and Dance performing ensemble.
- Production of an annual African drum and dance concert entitled BIRTHRIGHT – a celebration of African Culture through drum, dance and theater arts.
- BIRTHRIGHT Journeys – plan, sponsor and facilitate trips to Africa connecting through cultural immersion, tourism and special projects.
For more details about the Back2Africa Tour, visit www.byb2africa.com