Long-time Lawry’s® fan, Tiffany Haddish, has teamed up with the iconic seasoning to launch a limited-edition Lawry’s Seasoned Salt bottle, just in time for the holidays. For the first time in Lawry’s history, a celebrity will appear on the bottle alongside Haddish’s family recipe for Joyful Greens. Fans can also watch Tiffany in action at Lawrys.com, whipping up her cherished dishes and sharing personal tips and tricks for using her favorite seasoning.
The partnership quickly formed after the brand spotted Haddish adding Lawry’s Seasoned Salt to her signature recipe, Joyful Greens, on the Ellen Show earlier this year. “I brought over one of my favorite homecooked dishes, Joyful Greens, to a party with some celebrity friends. I love to cook and have always used Lawry’s Seasoned Salt, especially in my greens. Everyone at the party loved it,” said actress Tiffany Haddish. “After Lawry’s saw me prepare it on TV, they sent me a personalized bottle with my name, photo and the ‘She Ready! ™’ tagline! If so, shouldn’t we include TM? Of course, I was excited to share, and everyone kept asking where to buy it.”
The limited-edition 16 oz. bottles are now available for purchase starting today in limited quantities online via Amazon.com and Lawrys.com. The product will be sold as a two-pack for $13.50.
Accompanying the launch of the limited-edition bottle, Lawrys.com will host a short series featuring Haddish inside the kitchen. Viewers can watch as she masters her holiday favorites like Joyful Greens and Cornish Hens. More videos will be published in December and January, featuring Tiffany’s go-to recipes for ‘A Girls Night In’ and ‘Ringing in the New Year.’
“We are thrilled to work with Tiffany Haddish for the first limited-edition Lawry’s Seasoned Salt! Her genuine love of the product and passion for cooking made the partnership a perfect match,” said Jill Pratt, Vice President North America Marketing Excellence of McCormick & Company, Inc. “After seeing her fans’ reactions asking to buy the very same one-of-a kind gift Tiffany received—we knew we had to create something special.”