Marriage of a Trusted Brand with an Emerging Alternative Milk Will Fuel Oatmilk Growth and Popularity Nationwide at Coffee Shops and At-Home
Califia Farms®, best known for its innovative plant-based beverages in distinctive curvy bottles, furthers their commitment as the plant-based food and beverage company of the future by today announcing a new line of Oatmilks. The new portfolio includes an Oat Barista Blend launching February 2019 and an Unsweetened Oatmilk launching April 2019.
The new Oat Barista Blend joins Califia Farms’ already-popular Original and Unsweetened Almondmilk Barista Blends, continuing the brand’s credentials in craft and strengthening existing and new coffee shop partnerships. Unlike some other leading oat milk providers, Califia’s Oat beverages are made with North American whole grain, gluten-free oats. Califia Farms’ Oat Barista Blend is also completely unsweetened and has no gums or stabilizers. Creamy, rich and delicious, it tastes delicious by itself, steams amazingly with no splitting, and can easily create beloved latte art.
Plant-based diets continue to rise due to personal and environmental health concerns. Alternative milk has seen a 52 percent growth since 2013, and while almondmilk is leading the category with further projected growth, sales of “other” non-dairy milk have soared. Since 2013 “other” dairy milk is up 515 percent and is forecasted to nearly double in size over the next 5 years1. Helping drive this growth is relative new-comer, oatmilk, which is up 168 percent over the past year2, with coffee shop-specific sales growing 425 percent since June 20173.
n addition to the Oat Barista Blend, Califia Farms will also be launching an Unsweetened Oatmilk in April 2019designed for at-home consumption and for purchase in natural, specialty and grocery retailers. This new Oatmilk will be bottled in Califia Farms’ signature 48-ounce curvy carafe, and is crafted from North American whole grain, gluten-free oats, is free from gums and stabilizers, and has 50 percent more calcium than milk.
These new Oatmilks join Califia Farms’ robust family of almond, coconut and cashew plant milks, and will be previewed at Natural Products Expo West in March 2019. For more information about the brand visit www.CalifiaFarms.com or follow @CalifiaFarms on Instagram.
Source: Califia Farms