On The Go Seasoning Collection Available For a Limited Time at iPic® Theaters Nationwide
This January, iPic® members and moviegoers can look forward to elevating their popcorn with Questlove’s new line of SNEAKIES popcorn seasonings, developed as part of his Popcorn Collection exclusively for Williams-Sonoma, and are now making their debut at iPic® Theaters around the country.
To announce the launch, Questlove filmed an on-site “trailer” for his SNEAKIES at iPic Fulton Market in NYC. The promotional video can be viewed here: https://www.youtube.com/watch?v=LGJjvFbVzr0.
“Ever since I can remember, I’ve loved going to the movies. But what’s the movies without popcorn, and what’s popcorn without popcorn flavoring?” explains Questlove, who is the drummer and co-founder of The Roots and culinary entrepreneur.
SNEAKIES come in a variety of flavors including Truffle Parm Rosemary, Lemon Pepper and Sunday Morning Cereal. Available for purchase both in theater and at the iPic Express counter, the trio is sold for $20 and can be enjoyed in-cinema with three small bags of popcorn for guests to sample each flavor, or saved to enjoy from the comfort of home.
Every iPic Premium Plus ticketholder receives a complimentary pillow and blanket along with free popcorn throughout the film – perfect to enjoy the exciting new SNEAKIES from the comfort of their cinema seats, equipped with a ‘Ninja’ server call button for the ultimate convenience.
iPic has previously partnered with national and international celebrities and chefs in special menu features and culinary enhancements including Jet Tila of ‘Chopped’ and ‘Iron Chef America;’ ‘Top Chef’ competitor and World Pizza Championships winner Elizabeth Falkner; Phil Rosenthal of Netflix series ‘Somebody Feed Phil;’ and Border Grill’s Mary Sue Milliken, among others.