Actress, producer, philanthropist, NY Times bestselling cookbook author, and Texas-native, Eva Longoria, continued her partnership with FoodStory Brands, a family-owned Arizona-based company, to bring her recipes to life. Longoria collaborated with FoodStory Brands’ Fresh Cravings to create an authentic, fresh-tasting, Texas-inspired salsa, Eva’s Kitchen Cantina StyleSalsa, which launched in late March exclusively in H-E-B’s produce department.
Eva’s Kitchen Cantina Style Salsa packs a rich and smoky bite that’s derived from chipotle, jalapeno, cayenne, and Anaheim peppers, fresh vegetables and vine-ripened tomatoes that are specially charred and roasted to bring out their most robust taste. Longoria, who was born in Corpus Christi, Texas, grew up with homemade salsa as a staple in her kitchen and learned from a young age that it should only be created from the freshest ingredients. Aligned with Fresh Cravings’ ethos that salsa should never be cooked or pasteurized, Longoria’s Cantina Style Salsa brings H-E-B shoppers a homemade-tasting salsa that’s bursting with flavor.
“Being a Texas-native and growing up in a Latino family filled with passionate cooks, the smell of cilantro, onions, peppers, and charred tomatoes was always present. Where did we buy all of these fresh, high quality vegetables? H-E-B! I could not be more thrilled to launch Eva’s Kitchen Cantina Style Salsa with this wonderful grocery store,” said actress, producer, philanthropist, and NY Times bestselling cookbook author, Eva Longoria. “I inherited my family’s love of fresh-tasting salsa, and in my house, my husband and I eat it on everything—eggs, baked chicken, salads, tacos, and even pizza. Like most people, I don’t always have time to make salsa from scratch. Adapting one of my family’s recipes with the Fresh Cravings team means that you get an authentic salsa that’s as close to homemade as possible.”
“We are exceptionally proud of our growing relationship with Eva Longoria. Her passion for making authentic and delicious food vibes deeply with our mission to bring the best food stories to life,” said Jay Whitney, President of FoodStory Brands, the company behind Fresh Cravings. “She brings an incredibly high level of integrity to the table, especially since she’s a trusted salsa expert. From start to finish, she was involved with every aspect of this Texas-inspired salsa, even down to the charring of the tomatoes to produce such a smoky flavor.”
Longoria and FoodStory Brands first paired up this past holiday season under their Sweet Offerings confectionary label with Longoria’s Tres Leches Cake, which was also inspired from a treasured family recipe. H-E-B, the official launch partner for Eva’s Kitchen Cantina Style Salsa, also recently launched Fresh Cravings Organic Restaurant Style Salsa in Mild and Medium heats.
Source: Fresh Cravings