Nutella® Celebrates People Who Make Mornings Special With New Limited-Edition Appreciation Jars And Contest

Your favorite morning person could win various prizes, including $15,000

Today, Nutella® The Original Hazelnut Spread® is spreading happiness by asking consumers to nominate someone who makes their mornings a little brighter – for the chance to help them win $15,000, and other fun prizes. From bringing families together around the breakfast table to making even the little moments meaningful, Nutella believes that every day should start happy. The Nutella® “Who Makes Your Morning Happy?” contest celebrates those who help make others smile, starting right from the moment they wake up.

Now through June 30, 2019, consumers have the opportunity to nominate someone by visiting the Nutella website and sharing why their nominee makes their morning happy. Nominees can be anyone from a family member, to a local bus driver – or even just a friendly neighbor! By entering the contest, consumers have the chance to win their nominee up to $15,000, plus a $3,000 cash prize of their own. Even better? All entrants are automatically eligible to win a one-year supply of Nutella® The Original Hazelnut Spread®, just for submitting an entry.

As part of the contest, Nutella is also unveiling limited-edition appreciation jars, which are available for purchase, while supplies last. The limited-edition jars replace the iconic Nutella logo with sweet phrases like “my hero,” “you rock” and “superstar,” allowing consumers to show their appreciation for a special person in their life. For a full list of jar phrases, visit the link here.

“Our new contest and appreciation jars bring to life our tradition of making mornings special. We want to recognize people who create that same Nutella magic in the morning, and also give Nutella fans a fun and delicious way to show their appreciation,” said Todd Midura, Vice President of Marketing at Nutella® North America, Ferrero

Entrants are limited to one nominee per person. Contest prizes will be awarded in the form of a check, with grand prizewinners receiving the following:

  • 1st place: $15,000 (nominee); $3,000 (nominator)
  • 2nd place: $10,000 (nominee); $2,000 (nominator)
  • 3rd place: $5,000 (nominee); $1,000 (nominator)

Official Rules available at

For more information and upcoming announcements, visit Nutella’s FacebookTwitterPinterest and Instagram pages.

NO PURCHASE NECESSARY TO ENTER OR WIN. Void in PR & where prohibited.  Open only to legal residents of the 50 U.S. & D.C. who are 18+ years of age w/ a valid email account as of the date of entry.  Promotion ends at 11:59:59 PM ET on 6/30/2019. For complete details, including entry and prizing details, see Official Rules available at

Source: Nutella

Be Sociable, Share!
This entry was posted in Food and Wine News and Headlines, Home Cook and Foodie Opportunities. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.