Proudly Vegan Wines announces the official launch in the US following its debut in January in conjunction with Veganuary – an increasingly popular movement where individuals commit to a vegan diet for the month of January.
Master of Wine and Proudly Vegan wine director Dr. Arabella Woodrow hosted an audience of sommeliers and vegan influencers for the launch event – an educational lunch at the first plant-based Mexican restaurant in San Francisco, Gracias Madre, featuring 100% vegan wine and food pairings.
UK-based international wine supplier and Proudly Vegan parent company Broadland Wineries launched the brand in the UK in 2018, where it has since won numerous awards and earned listings in leading UK retailers and vegan restaurants.
Broadland’s decision to introduce the 100% vegan wines – a first in that even the ink and glue used on the label are certified as vegan – to the U.S. market was in response to data showing a 600-percent increase in the number of vegans in the U.S.A in the last 3 years and that 39% of Americans are trying to eat more plant-based foods. Not all wine is suitable for vegans: animal products including casein, gelatin and isinglass (a fish product) are sometimes used at various stages of the viticultural and winemaking processes.
“There is no reason why vegans shouldn’t enjoy great wine and be 100% confident that the liquid is in line with their diet and lifestyle, without sacrificing quality or authenticity,” says Dr. Woodrow. “Vegan foods and flavors are so diverse and deserve an equally varied range of wines to pair with them, at an accessible price point.”
The 2018 vintage range of Proudly Vegan Wines includes a Sauvignon Blanc, Rosé and Merlot from Chile’s Central Valley, with a Prosecco slated to land in the USA this June.
Broadland Wineries are now seeking additional distribution across the US – for further information and wholesaler interest, contact David Durden, Vice President of Sales for North America, at firstname.lastname@example.org.
Source: Proudly Vegan