Baskin-Robbins Grows into Plant-Based Category with Non-Dairy Flavors

Two new dairy-free, vegan options debut on Baskin-Robbins menus nationwide in August

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is dipping into the plant-based dessert category with the launch of two new mouth-watering non-dairy flavors. Both Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme will be available for ice cream fans in-store beginning August 1.

Baskin-Robbins launches Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy
Chocolate Extreme, flavor-packed options for guests looking for vegan
options. For more information, visit www.baskinrobbins.com.
Baskin-Robbins launches Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme, flavor-packed options for guests looking for vegan options.

The two non-dairy – yet flavor-full – menu items are vegan* takes on classic fan-favorites. Made with a base blend of coconut oil and almond butter, the result is a dessert so rich and indulgent, you won’t be able to tell that it’s not the full-dairy version: 
Non-Dairy Chocolate Chip Cookie Dough is made with cookie dough pieces, chocolate chunks and a chocolate ribbon. 
        
Non-Dairy Chocolate Extreme contains chocolate chunks and a chocolate ribbon, and is also gluten conscious.**

Both flavors contain no artificial dyes, which have been absent from all Baskin-Robbins ice cream since 2017 as part of Baskin-Robbins’ and Dunkin’ Brands’ commitment to serving high-quality menu items. The Non-Dairy flavors are also free from preservatives, artificial flavors, high fructose corn syrup, and are Kosher.

“The Baskin-Robbins culinary team has been hard at work on our non-dairy flavors for over two years. It was important for us to take the time to get it right,” said Jeanne Bolger, Director of Research and Development, Baskin-Robbins. “Both flavors are so smooth and indulgent, and the final product delivers the incredible quality that our customers have come to expect from any Baskin-Robbins ice cream. We’re very proud of the result.”

With plant-based food sales increasing in double-digits across the country1, Baskin-Robbins embraced the opportunity to expand their ice cream portfolio to non-dairy indulgences.

“We’re excited to expand our ice cream portfolio into the vegan space and offer our guests increased options, especially with such high consumer demand for a product like this,” said Carol Austin, Vice President of Marketing for Baskin-Robbins.

For those who can’t wait to try out these new non-dairy options, Baskin-Robbins is hosting a sampling day with 1-ounce scoops of both non-dairy flavors on Sunday, August 4 from 3:00 – 7:00 p.m.***

Baskin-Robbins is offering deliveries through DoorDash (www.DoorDash.com/baskinrobbins) to those who want to stock up on non-dairy options from the comfort of their home.

Visit www.BaskinRobbins.com or follow us on FacebookTwitter and Instagram.

Source: Baskin Robbins

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