Event and Exclusive Flavor to “Bounce Up” New Orleans
Ben & Jerry’s has created a limited run of Big Freedia’s Bouncing Beignets to honor the Queen of Bounce and her on-going support of local New Orleans non-profits; No Kid Hungry, Upturn Arts and Liberty’s Kitchen. The ice cream flavor was first concocted by Big Freedia herself via Instagram and was served today at Republic, one of Big Freedia’s favorite NOLA hotspots.
“My team and I created our own flavor with a mock Ben & Jerry’s pint and posted it on my Instagram. We tagged Ben & Jerry’s, hoping they would see it. They did and the rest is history,” said Big Freedia of how the partnership came to life.
Ben & Jerry’s scooped up sundaes made with Bouncing Beignets, a vanilla ice cream with a bourbon caramel swirl, served atop a fresh beignet. The ice cream was available exclusively at the partnership kick-off party. While fans dug in, they learned more about No Kid Hungry, Upturn Arts and Liberty’s Kitchen, plus got a first listen to Big Freedia’s newest song “Chasing Rainbows” (to be released in August), and learned more about how Ben & Jerry’s and Big Freedia are working together to create change in their communities. Big Freedia also took part in a Q&A discussion directed by Simone Washington, Ben & Jerry’s Social Equity Manager.
“This is so exciting for me!” Big Freedia said at the event. “Food is my second love (after music), and to create an ice cream flavor of my own was so much fun.” She added that Ben & Jerry’s was one of the first major brands that she remembers to promote social activism and inclusion.
“The partnership is a very exciting fit,” said Washington, Ben & Jerry’s team member and Louisiana native. “Big Freedia really focuses on inclusion and bringing people together. Plus, she has a long history of giving back to her New Orleanscommunity. Big Freedia shares a lot of the same values as we do — working with her was a no-brainer.”
A taping of the live streamed event can be found here: www.facebook.com/benandjerrysUS.
Source: Ben & Jerry’s