Nutrisystem Launches Innovative Personal Weight Loss Plans for 2020

New Nutrisystem Personal Plans Promote Healthy Weight Loss Matched to Body Type, Food Preferences, and Overall Goals

Nutrisystem®, a Tivity Health® brand, today announced the launch of the new Nutrisystem personal weight loss plans. Recognizing that each person is unique – with different body types, individual goals, and varied food tastes – the new plans provide custom macronutrients for optimal weight loss, food recommendations based on individual favorites, and tailored, simple action plans delivered via the highly-rated, free NuMi® app, so that customers reach their weight loss goals and learn to keep the weight off. 

Keira Krausz, President, Nutrition Business Unit at Tivity Health, says: “We recognize that we’re all different, and Nutrisystem embraces and celebrates that individuality with its ‘one size does not fit all’ approach to weight loss and maintenance. Our new, personalized methodology is a monumental evolution for the brand as we continue to listen and respond to our customers’ needs.”

Using a proprietary algorithm that takes into account each customer’s body type, food preferences, weight loss target, and level of physical activity, Nutrisystem can precisely determine the most effective plan for each individual. That personalized plan is then delivered directly to the customer’s door and provides over half of the overall program’s necessary caloric contribution. The remaining caloric contribution comes from fresh grocery food additions, giving customers added menu flexibility and guiding them towards sustainable weight loss.

Designed to complement the Nutrisystem weight management programs is the NuMi® app which provides support via personal meal plans, grocery guides, and content tailored for each customer. With NuMi®, customers can track progress, join weekly challenges that reinforce healthy habits, and compete for prizes. The brand will also deliver recipes, tips, and other content related to a healthy lifestyle via Nutrisystem’s blog The Leaf.

Science Supports Personalization
For each personalized meal plan, the macronutrient (carbohydrate, fat, protein) breakdown is developed based on the scientific literature that supports associations between where one distributes body fat on and within their body, and metabolic outcomes which play a direct role in the efficiency of carbohydrate and fat metabolism.

Nutrisystem’s own extensive studies also show that a personalized approach to weight loss has been associated with better and more sustained adherence.

As with all Nutrisystem programs, personalization delivers safe and effective weight loss. Backed by clinical results, customers can expect to lose up to up to 18 pounds and 10 inches overall in their first two months.

New Foods
To accompany the rollout of its personal plans, Nutrisystem also announces 41 all-new foods, the most new menu items the brand has released in many years. Foods debuting this year include a collection of plant-based grain and veggie lunch bowls (flavors include Mango Verde, Sweet Ginger, and Mediterranean Style) and an assortment of cream-filled dessert cupcakes (flavors include Chocolate, Strawberry Shortcake, and Carrot Cake).  

Food and Nutrition Mission
Recently, the company announced its Food and Nutrition Mission to make its foods fresher, its labels cleaner, and its approach to ingredients more transparent. Nutrisystem’s foods already contain:

  • No artificial flavors or sweeteners
  • No colors from artificial sources
  • No high fructose corn syrup
  • No artificial trans fats (No partially hydrogenated oils)

In 2019, Nutrisystem developed a list of 71 Restricted Ingredients and set a goal to eliminate seven more over the next year. The restriction of these ingredients more closely aligns Nutrisystem foods with popular, clean label food retailers and the Center for Science in the Public Interest. The full list of these 71 Restricted Ingredients is published here.

As a reminder, 80% of the programs that Nutrisystem customers purchase now deliver food frozen at the peak of freshness, nutrition, and flavor. 

For more information about the new Nutrisystem personal plans, please visit www.nutrisystem.com.

Source: Tivity Health, Inc.

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