The organization unveils two initiatives to reach consumers and support sommeliers.
Wines of South Africa (WOSA) USA, the industry association that promotes the exports of South African wine, is proud to announce the launch of two initiatives aimed to offer continued education and awareness of South African wines, as well as support out-of-work sommeliers: the Wines of South Africa Podcast and WOSA Somm Sessions. The latter offers consumers a sommelier-led virtual tasting experience geared to their own tastes and selection of South African wines.”
The Wines of South Africa Podcast runs bi-weekly, covering a different aspect of the South African wine scene with each episode. Clarke interviews different members of the South African wine industry and its advocates, including winery owners, winemakers, importers and sommeliers. The first episodes have explored Méthode Cap Classique, the country’s signature sparkling wine; the Swartland wine region; Stellenbosch and its flag-bearer variety, Cabernet Sauvignon; and Pinotage, respectively. Upcoming episodes include Chenin Blanc, to be released on June 19, just in time for International #DrinkChenin Day on June 20, and the Hemel-en-Aarde wine region, released on July 3. Future episodes will focus on the Constantia wine region, Old-Vine wines and chardonnay.
The Wines of South Africa Podcast is available via the Wines of South Africa USA website, and on all major podcast apps, such as Apple, Google, iHeartRadio, Spotify, Stitcher, TuneIn, etc.
The WOSA Somm Sessions offer consumers the opportunity to host a personalized South African wine tasting among friends, guided by a sommelier. With this initiative, consumers can explore the diverse set of wines South Africa has on offer, and give an out-of-work sommelier a chance to put their skills to work. Once wines are purchased and a group has a designated time to meet, WOSA will pair them with a sommelier for an hour-long tasting.
Sign-up forms to arrange a WOSA Somm Session can be found on the Wines of South Africa USA website. Sommeliers interested in leading a WOSA Somm Session are instructed to email Marketing Manager Jim Clarke at email@example.com for details on the program and compensation.
Source: Wines of South Africa