The official champagne of the National Basketball Players Association partners with Thirstie Inc. to build an innovative “DTC” purchase option for consumers on the Cheurlin website.
Isiah Thomas brought Cheurlin Champagne to the U.S. in 2016, making it the largest minority-owned Champagne in the world. Founded in the Aube in 1788, the Cheurlin family celebrates over nine generations of growers and have continued the hands-on tradition staking their name and reputation on crafting France’s finest Champagne. The full suite of products is now available for U.S. consumers to order via the Cheurlin website, thanks to an innovative technology partnership with Thirstie.
“I take great pride in being able to expand Cheurlin Champagne to U.S. consumers; this partnership with Thirstie is the next step in that journey,” said Chairman, CEO and NBA Hall of Famer Isiah Thomas. “We’re honored to be joining Isiah and the Cheurlin Family on their mission to bringing this fine champagne to the U.S. online market,” said Thirstie CEO Devaraj Southworth. “We couldn’t be more excited to be partnering with Cheurlin as they grow their online presence.”