Natural Grocers™ Honors Black History Month With A Renewed Partnership With Jack and Jill of America’s College Graduation Assistance Program (GAP) Fund

Fundraising initiative includes a national sales-based campaign on February 28, 2021 and expanded year-round fundraising in regional markets

In honor of Black History Month, Natural Grocers announces its partnership renewal with Jack and Jill of America, Inc. (JJOA) in support of JJOA’s College Graduation Assistance Program (GAP) Fund. Following Natural Grocers 2020’s inaugural campaign, which raised over $130,000, Natural Grocers will donate 1% of all purchaseson Sunday, February 28, 2021 to the College GAP Fund, which provides scholarship endowments to students attending Historically Black Colleges and Universities (HBCUs.)

Every year, a number of seniors attending HBCUs are ineligible to graduate due only to small unpaid bills. JJOA’s fundraising initiative, and Natural Grocers corporate sponsorship, provide a direct lifeline for HBCU students who are in good academic standing and on track to graduate but are faced with the ever-growing problem of tuition debt.

Supporting America’s Families Together
The partnership between the two entities was born of a shared value system of commitment to the communities and families they serve through education and empowerment.

Natural Grocers, the nation’s largest family operated organic and natural grocer retailer, has a longstanding history of giving back to its communities. With 160 stores in 20 states, Natural Grocers commitment is manifested by supporting the health and wellbeing of its communities with free Nutrition Education and high-quality affordable health and wellness choices that are accessible to all.

Founded in 1938, JJOA is proudly engaged with 252 chapters, representing more than 40,000 family members nationwide. The organization is dedicated to nurturing future African American leaders by strengthening children through leadership development, volunteer service, philanthropic giving, and civic duty.

“As one of our Founding Principles, commitment to the health of our communities is a true reflection of why our parents founded Natural Grocers in 1955 and it remains a guiding beacon for the company,” remarked Kemper Isely, Natural Grocers Chairman and Co-President. “We are proud to join Jack and Jill of America in our collective purpose-driven mission to invest back into the growth and future of our communities.”

Communities Supporting Communities
In addition to the national fundraising campaign on February 28, the partnership has extended to a year-round give-back program with 12 JJOA regional chapters based in Denver, CO, Dallas, TX and Little Rock, AR. Every JJOA member in these markets has received a Natural Grocers + Jack and Jill of America Partnership card, which when presented at a Natural Grocers checkout automatically triggers an uncapped 5% of sales give-back to the organization. Member have also received additional cards to share with friends and family. The 5% sales-based donation is broken down as such:   

  • 2.5% of the purchases go to the JJOA College GAP Fund, to help make a lasting impact in the lives of HBCU students
  • 2.5% of these purchases go directly back to participating local JJOA chapters.

“This partnership aligns with our mission of nurturing future African-American leaders,” said Kornisha Brown, National President, Jack and Jill of America, Inc. “In Natural Grocers, we have a partner who did more than just recognize the need to uplift our future leaders by helping HBCU students graduate on time. They acted.” 

Visit the Natural Grocers’ store locater  to find the nearest participating store. Additional details on the partnership can be found here.

Source: Natural Grocers by Vitamin Cottage, Inc.

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About GFDI Team

Team of talented writers who have a passion for sharing, connecting and preserving the history and culture of the African diaspora.
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