PlantX Life Inc. (the “Company” or “PlantX“) (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) is pleased to announce its new partnership with legendary tennis champion and entrepreneur, Venus Williams, as a PlantX Ambassador. Williams will help the Company advocate for the benefits of living a plant-based lifestyle and will be invested in forwarding PlantX’s mission.
One of the most accomplished athletes in sports, Williams’ impressive and lengthy career is highlighted by her seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals. Williams first discovered a plant-based lifestyle in 2011 after being diagnosed with Sjögren’s syndrome. The diagnosis forced Williams to take a pause from her professional tennis career to search for a solution that would help alleviate her symptoms, which led her to embark on a journey of transitioning to a plant-based diet. Her dedication to fueling her body with a plant-based diet yielded powerful results which led her to a successful return to her tennis career.
Williams’ plant-based lifestyle motivated her to start her own vegan protein company, Happy Viking. The Happy Viking Plant Protein Shake was inspired by Williams’ post-workout recipe and will soon be available on both the Canadian and United States PlantX e-commerce platforms.
“I’m extremely excited to be partnering with PlantX. It is the first marketplace of its kind and I wish it had been around when I was transitioning to a plant-based diet over a decade ago,” said Williams, PlantX Ambassador. “Living a plant-based lifestyle has improved my quality of life and I am looking forward to working with PlantX to help others learn about the benefits of living plant-based.”
Williams will share her personal experience with plant-based eating and lifestyle to help drive awareness to PlantX’s growing platform and product offerings. She will curate a list of her favorite PlantX products through a dedicated “Venus’ Favorites” section on the PlantX website and help further promote the Company’s offerings to her dedicated audiences across her personal platforms. The new partnership highlights that Williams is now truly invested in the Company and its ongoing growth.
“Venus’ success as an elite plant-based athlete is incredibly inspiring. I am thrilled that our values align so powerfully in a way that can encourage people to give plant-based living a try”, said Sean Dollinger, PlantX founder. “Our partnership with Venus aims to celebrate these values and raise awareness of the benefits that a plant-based lifestyle can provide.”
Source: PlantX Life Inc.