Entrepreneur Nic King Launches First Black-Owned Cereal Company

Nutrition + taste + community outreach = Legacy Cereal

Eating breakfast together whether at home with your family, or in the classroom with your peers, has always been a way to start the day. Why not start off with Proud Puffs! A product inspired by one man’s journey to make a positive impact in our diverse culture. In 2020 Nic King launched the first black-owned cereal company in the US Legacy Cereal Company one of the biggest emerging startup brands in the last few decades.

After the George Floyd protests, Nic King wanted to find a way to amplify black representation. After a dream one morning he searched online for a Black-owned cereal brand and nothing came up, so he decided to start his own company, Legacy Cereal, through Legacy Cereal Nic launched Proud Puffs a cereal that promotes empowerment through its inclusive artwork and uplifting word search.

In 2019, Black entrepreneurs were thriving. Despite challenges like a lack of venture capital funding compared to non-black counterparts, Black businesses were flourishing. Then Covid-19 happened. The pandemic ravaged Black-owned businesses causing them to be twice as likely to shut down compared to white businesses. Despite these frightening facts, Nic King decided to pursue social entrepreneurship in the middle of the pandemic.

King is the creator of Proud Puffs cereal, a vegan, gluten-free chocolate-flavored cereal. King shared “there were no minorities that occupied this space, which also ties into another big point for me about the lack of representation. Besides a Wheaties box, the types of brands we had before Proud Puffs showing black representation were Uncle Ben and Aunt Jemima something new and relevant was well overdue, especially a product that we own.”

May 2021 Legacy Cereal Company launches their first annual Legacy Cereal HBCU Scholarship. Part of Legacy Cereal Company’s mission is to inspire future black entrepreneurs by offering college scholarships so they can manifest their dreams. 

Part of Legacy Cereal Company’s mission is to inspire future BIPOC (Black, Indigenous and People of Color) entrepreneurs by offering college scholarships so they can manifest their dreams.

“The vision for Legacy Cereal Company is not only to be a leading cereal brand with high nutritional value, but also an incubator and accelerator program for future BIPOC consumer packaged goods founders. We look forward to taking our experience and making it easier for the next generation,” said Nic King, CEO and Founder of Legacy Cereal Company.

Source: Proud Puff Cereal

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GFDI Team

About GFDI Team

Team of talented writers who have a passion for sharing, connecting and preserving the history and culture of the African diaspora.
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