George Brown College and the Culinary Tourism Alliance to Strengthen and Develop the Tourism Sector

George Brown College and the Culinary Tourism Alliance (CTA) are pleased to announce the signing of a landmark memorandum of understanding (MOU) to collaborate in growing and increasing leadership in the culinary tourism sector. Leveraging the strengths of each organization, the strategic partnership will produce tangible benefits for the tourism industry across the country.  

The announcement comes amidst the on-going recovery of Canada’s culinary and hospitality sector as hotels, restaurants and tourist attractions reimagine their operations for the evolving post-pandemic future.

Under the terms of the partnership, George Brown and CTA will work together in the development of initiatives to ensure food tourism remains a meaningful and sustainable contributor to local economies in destinations worldwide. The wide-ranging agreement establishes opportunities for continuing education, industry research, industry conferences, curriculum input, as well as the creation of an on-campus industry hub and a national tourism consortium entitled the Canadian Centre for Culinary Tourism Excellence.

“We are excited about the potential to advance tourism industry transformation. This agreement opens doors to exciting possibilities of new collaboration and is a great opportunity for our two institutions to learn from each other, contribute to thought leadership and create opportunities to better support our students and the tourism sector,” says Lorraine Trotter, Dean, Centre for Hospitality and Culinary Arts, George Brown College.   

While curriculum development has already begun, the partnership is still in the early stages, and both organizations will share exciting developments as they emerge.

“This partnership will lay the foundation for an inclusive nationwide culinary tourism initiative and provide resources to industry, educators, and tourism organizations alike. We’re proud to partner with the thought-leaders at Center for Hospitality & Culinary Arts at George Brown College and look forward to growing culinary and agritourism with them” says Rebecca Mackenzie, President & CEO of the Culinary Tourism Alliance.

The agreement comes as George Brown launches a new Food Tourism Entrepreneurship program, a one-year graduate certificate that prepares learners to create “taste of place” experiences based on the foodways and terroir of a given region.

Source: George Brown College

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