JustKitchen and REEF Enter Agreement to Launch DJ Khaled’s Another Wing in Taiwan and Hong Kong

The Licensing Agreement with REEF Technology Gives the Company the Virtual Rights to One of the Most Popular Delivery-Only Food Brands for its Growing Network of Delivery Kitchens in Multiple Markets

Just Kitchen Holdings Corp. (“JustKitchen” or the “Company”) (TSXV: JK) (OTCQB: JKHCF) (FRA: 68Z), an operator of delivery kitchens specializing in the development of delivery-only food brands, is pleased to announce that it has entered into a licensing agreement with the largest operator of delivery kitchens, logistics, and proximity hubs in North America, REEF Technology Inc., for the virtual branding rights to DJ Khaled’s “Another Wing” brand. JustKitchen has been selected by REEF as its preferred partner for the launch of the Another Wing brand in South-East Asia. The brand will be rolled out in multiple phases beginning with 16 of JustKitchen’s delivery kitchen locations in Taiwan in December, followed by its two locations in Hong Kong in January. 

“We are very excited for JustKitchen to be the first company to introduce not just a great restaurant brand, but a pop culture phenomenon, to Asia. This is exactly the goal that our Company set out to accomplish – to make this otherwise inaccessible food brand and its products available to the millions of followers of DJ Khaled in Taiwan and Hong Kong,” said Jason Chen, Co-Founder and Chief Executive Officer of JustKitchen. “This brand participation partnership with REEF is commercially valuable to us. I am proud of our team for working hard to cement this initiative, which is a testament to our successful track record of licensing valuable global brands and bringing them to new audiences through JustKitchen’s unique operating model,” added Mr. Chen.

Created in association with Grammy award-winning music producer DJ Khaled, Another Wing was launched by REEF in November. It is the first restaurant concept to ever have launched on three continents at one time. The Another Wing menu features boneless and bone-in wings, with seven flavours inspired by some of DJ Khaled’s biggest catchphrases including but not limited to “Don’t Quit Nashville Hot,” “Un Un Un Believable Buffalo,” “You Loyal! Lemon Pepper,” “Honey! Honey! Hot Honey Sriracha,” and “They Don’t Want You To Win Buffalo.”

Inclusive of JustKitchen’s locations in Taiwan and Hong Kong, these brands are being offered by REEF on four continents, from over 165 locations including the United States, the United Kingdom, Canada, France and the United Arab Emirates. DJ Khaled is a world-famous celebrity with a YouTube channel that has approximately 11.9 million subscribers and 5.6 billion total views to date.

Source: Just Kitchen Holdings Corp.

Spread the love

About GFDI Team

Team of talented writers who have a passion for sharing, connecting and preserving the history and culture of the African diaspora.
This entry was posted in Food + Drink News and Headlines. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.