Seeds Of Change™ Announces Search For a “Chief Rice-Tok Creator” to Help Launch its Tiktok Channel and Get Paid $25k to Make Rice Magic This Summer

Just in time for summer gigs, the SEEDS OF CHANGE™ brand is looking for a “Chief Rice-Tok Creator” to help launch its TikTok. The organic food brand seeks TikTok trend-spotting, rice-loving foodies who have the culinary chops to make mouthwatering meals from its versatile, convenient, ready-to-heat products. In exchange for creating 10 weeks of killer content, one person will get paid $25,000 and receive a year’s supply of SEEDS OF CHANGE™ rice and grain varieties.

Are you experiencing a personal rice renaissance? Are you the first of your friends to hop on the latest TikTok trends? Do you love making mealtime magic in short-form content? If so, you might be the perfect fit for Chief Rice-Tok Creator.

From June 7 through June 20, 2022, those interested can enter at by sharing a TikTok video showcasing their ultimate rice recipe with the hashtag #BeASeedofChange. Click here for more details on the submission process.

“Our ideal Chief Rice-Tok Creator is someone who can show how easy it is to use SEEDS OF CHANGE™ rice and grains to make better-for-you moments and nutrient rich meals through engaging content – all while having tons of fun in the process,” said Angie Madigan, Vice President Marketing, Mars Food North America. “We’re excited to have a talented, aspiring creator help us launch our presence on TikTok and connect with our community in new ways.”

Fans can follow along and check out entries by searching #BeASeedofChange on TikTok. For more details and Official Rules, visit

Source: Mars, Incorporated

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