To-date, SIA Scotch Whisky has Donated Over $350,000 to Minority Entrepreneurs, Helping Them Challenge Conventions and Achieve the Unexpected
SIA Scotch Whisky, an award-winning spirits brand founded by first-generation Hispanic entrepreneur Carin Luna-Ostaseski, is bringing back The Entrepreneurial Spirit Fund by SIA Scotch for the second consecutive year. The groundbreaking initiative provides entrepreneurs of color with access to the capital and mentorship that will help them take action, build stronger companies and have a positive impact on their communities.
This year, the grant program will focus on growing businesses specifically within the brand’s own world – the food, beverage, and hospitality sector . This space has been disproportionately impacted by COVID-19, and its small business owners continue to face massive barriers, such as adapting to consumers’ ever-evolving preferences and spending behaviors, adjusting to increased at-home demand, and facing supply chain disruptions. As a brand built from the ground up, SIA Scotch Whisky truly understands the importance of supporting these often-overlooked small business owners along their entrepreneurial journeys.
“As an entrepreneur from a historically underrepresented and underserved community, gaining access to funding and mentorship during my startup journey was always an uphill battle,” said founder Luna-Ostaseski. “The food, beverage and hospitality space is very competitive, and I know from firsthand experience how game-changing support can be. SIA Scotch Whisky was born out of my perseverance and passion, and to this day our purpose is to inspire other entrepreneurs of color to achieve the unexpected – just like I did. I am so proud of The Entrepreneurial Spirit Fund and its continued commitment to paying it forward.”
The Entrepreneurial Spirit Fund by SIA Scotch is inspired by Carin Luna-Ostaseski’s entrepreneurial journey and launches in partnership with Hello Alice, a free online platform that connects its community of nearly one million small business owners with the capital, tools and education they need to grow their businesses.
The Entrepreneurial Spirit Fund by SIA Scotch will award $10,000 grants to 11 qualifying entrepreneurs who self-identify as people of color, for a total of $110,000. To apply, visit https://hialice.co/siascotchfund now through Sept. 26, 2022. To be eligible, business owners must be 25 years of age or older (as of November 1, 2022) and a legal U.S. resident. Businesses must be owned 51%+ by person(s) of color, a for-profit business producing less than $5M in annual gross revenue, not be an alcohol beverage wholesale or retail license holder or a business which makes/distributes/imports alcohol, and must operate and/or conduct business in at least one of the following states: CA, CO, CT, FL, GA, IL, MA, MN, NJ, NV, NY, RI and/or TX.
For complete eligibility criteria and important restrictions, visit the application site and terms & conditions. The final grant recipients will be announced on Nov. 1, 2022, kicking off National Entrepreneur Month.
The Entrepreneurial Spirit Fund is a continuation of SIA Scotch Whisky’s nearly decade-long commitment to donating a portion of sales to organizations that help support underrepresented entrepreneurs – the dreamers, movers and shakers who are shaping the future. When getting into the entrepreneurial spirit or when sipping on actual spirits, SIA encourages consumers of legal drinking age to drink responsibly.
Source: SIA Scotch Whisky