The Culinary Scoop

The 16-part series will help connect families to their favorite chefs, celebrities and lifestyle personalities providing an unforgettable summer learning experience

Television host and philanthropist Rachael Ray announced today the launch of Rachael Ray’s Yum-o!® Cooking Camp delivered by Shipt powered by the Food Network & Cooking Channel New York City and South Beach Wine & Food Festivals presented by Capital One. The FREE 16-part live virtual cooking camp will help provide a fun and accessible activity to support families whose camps and child care centers are closed this summer. The interactive online series will connect viewers to their favorite chefs, celebrities and lifestyle personalities who will teach them simple recipes, skills and techniques that will up their culinary game all while providing an unforgettable summer learning experience. The FREE cooking camp series is sponsored by Barilla, Birds Eye, Duncan Hines, PotsandPans.com, Reddi-wip, Shipt, and Vlasic.

The Beet, a new plant-based media platform incubated by 25madison, is announcing today a partnership with Songwriter Hall of Fame Member, Grammy-Award-winning music producer, rapper and long-time vegan advocate Jermaine Dupri. The partnership between The Beet and Dupri further brings the plant-based lifestyle to the mainstream and will focus around creating content that’s accessible and inclusive, newsworthy and supportive of anyone who wants to eat a more plant-based diet for the sake of their health.

The Beet is an incubation created by New York-based startup studio 25madison in collaboration with plant-based venture firm Gather Ventures, and is led on the editorial side by Lucy Danziger, the former Editor-in-Chief of SELF Magazine. Since its launch in January 2020, The Beet has grown exponentially, providing reliable plant-based information, product reviews and expert advice to a global audience reaching over one million unique visitors a month.

20+ New Orleans artists craft a Crescent City-themed cultural experience that evokes joy through art & music

Blinged-out umbrellas, giant crawfish, a sequined gator, and a virtual costume closet—these are just a few of the unexpected, interactive exhibits guests will soon be able to explore at JAMNOLA™, New Orleans’ first experiential pop-up that takes audiences of all ages on a topsy-turvy stroll through the cultural gems that make the city so special. New Orleans is arguably the city in the U.S. most associated with joy, art and music, which was the catalyst for two local residents to team up with Where Y’Art to create their love letter to New Orleans: JAMNOLA (Joy-Art-Music New Orleans).

The online collaboration between Triangle Vegfest and The Plant-Based Network offers informative content and a multi-vendor marketplace

 Virtual Vegfest, a collaboration between Triangle Vegfest/Vegfest Expos and The Plant-Based Network, is providing direct connection with the top vegan entrepreneurs, chefs and other thought leaders and supporting a range of plant-based, cruelty-free retailers and services through an online multi-vendor marketplace.

“In the wake of COVID-19, we identified an opportunity to benefit the guests, vendors and speakers who were missing out on all of our in-person events,” said Helene Greenberg, founder and executive director of Triangle VegFest. “With Virtual Vegfest, we offer the same informative content that we would have presented at our events, and our new online marketplace supports our vendor partners.”

Spirits Education Leaders NAPA VALLEY WINE ACADEMY and THE COUNCIL OF WHISKEY MASTERS enter strategic alliance to expand access and opportunities for students of whiskey

NAPA VALLEY WINE ACADEMY, the leading wine & spirits school in the United States, is expanding nationwide access to formal whiskey education, as it enters into an alliance with the foremost whiskey education and certification body, THE COUNCIL OF WHISKEY MASTERS. Both organizations are based in California and support students from around the world with online education programs.

As part of the new strategic alliance, NAPA VALLEY WINE ACADEMY obtains the US-nationwide exclusive permission to promote and offer the Council’s study program and advise students on the program options.

Doritos Brings Back Spirit of ‘Crash the Super Bowl’ Campaign with $150,000 on the Line

For a decade, Doritos’ “Crash the Super Bowl” gave consumers the opportunity to create Doritos Super Bowl commercials — which opened doors and elevated careers for countless aspiring filmmakers. Doritos is today reviving that same spirit with “Crash from Home,” an opportunity for consumers to be part of the highly anticipated NFL Kickoff weekend during Week 1 games on Sunday, September 13… with $150,000 on the line.

Doritos is asking fans to create its first TV commercial since the pandemic and plans to air it during one of the most hotly anticipated events in recent memory — NFL Kickoff Weekend. See highlight video here.

“Doritos has a long history of handing over its brand to consumers, building the brand together and elevating fans to get to that next level,” said Marissa Solis, SVP of marketing, Frito-Lay North America. “Crash from Home embodies that same spirit, with the goal being to elevate and reward creative work in a way that’s appropriate for the times.”

#ChewTunes is a new interactive musical experience that lets fans create an original beat with limited edition TRIDENT Gum Chew Tunes packs

Sometimes life gets off track and you can’t seem to find your beat. To help consumers restore their rhythm and chew through those moments, TRIDENT Gum and T-Pain have collaborated to launch #ChewTunes. The brand-new customizable experience allows fans to drop their own beat using the #ChewTunes Instagram filter. Consumers 16 and older can win a trip to the 63rd GRAMMY Awards® or a cash prize just for dropping an original beat!

The limited edition TRIDENT Gum Chew Tunes packs are available in four iconic flavors – Original, Spearmint, Watermelon Twist & Tropical Twist – and each corresponds to a unique instrumental sound for a completely original tune. Whether it’s a funky sound with Original or an island-inspired rhythm with Tropical Twist, fans can chew through their day and jam out with their #ChewTunes beat! 

Launches Black Sheep Accelerator To Help Founders Of Color Raise Investment Capital

Launched by Atlanta based MC & Dope Coffee CEO Creative Mike The Rapper, Dope Coffee is the hot startup coffee brand taking the nation by storm in the wake of Black Lives Matter protest. After dropping the Black Jesus EP “Revolution for Black Lives”, Creative Mike hit the startup world by storm first winning the PG Shark Tank $7,500 Pitch Competition in Houston Texas on January 9th before the COVID-19 pandemic ensued. Unrelenting, Creative Mike pressed ahead with Dope Coffee doing an impossible feat for founders of color, attracting outside capital.